In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails, allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
In this video, we talk about how to use pain points when cold calling. And to level-set what we are talking about, when we refer to pain points, we are referring to something that is not working well for the prospect, something that could be working better, or something that they are concerned about. [...]
In this video, we talk about going an extra step to tailor your cold call script for your ideal customer profile. Ideal Customer Profile Characteristics When thinking about your ideal customer profile, here are some things that you can consider: Type: Business, consumer, individual, homeowner, small business owner, etc. Size: Revenue, Employees, Sites, etc. [...]
In this video, we provide a cold call example with a clear demonstration of how to respond when we are not interested. We provide the actual call recording from the salesperson, then break down the call and discuss the objections and how to respond. Background The salesperson in this cold call example is working for [...]
In this video, we discuss how to build interest when cold calling. Dismiss two ways of thinking When I was a salesperson, I often felt like there was not a lot I could do to make prospects more interested in cold calls and that I needed to get lucky to connect with prospects who [...]
In this video, we outline an example of a first sales call appointment. This is actually a sales appointment that was scheduled from a cold call that we also provided a review of. We don’t have a recording of this meeting, but we can easily divide the meeting into four sections: Open About Us About [...]
In this video, we discuss how to ask good questions on a cold call. This is a very helpful area to spend time on because one of the best ways to close the prospect at the end of the cold call is to find a reason to keep talking. And one of the best ways [...]
In this video, you will hear a cold call from an investment banker. It is actually most likely an SDR that works for an investment banker and we outline what went well, what could have been better, and also provide a recommended cold call script for this salesperson. Introduction The introduction on this cold [...]
In this video, we talk about how to close on a cold call, and below is a summary of what we discussed in the video. Start with Your Sales Message Even though we are focusing on how to close on a cold call, we recommend taking a step back and creating your sales message. [...]
In this video, we discuss the best way to sell SaaS software. This tactic and approach is something that I was exposed to when I got hired for a software sales job in the middle of my sales career, and that is to go out and have business conversations instead of talking about products and [...]