We all buy stuff every day. Some of these purchases are repeat purchases and some are new. When you think about that, you may realize that we really don’t mind buying stuff. Sometimes it can be kind of fun getting something new.
But even though we might enjoy buying something or know that we need something, we don’t feel good and enjoy it when a sales person tries to sell to us.
Here are a few reasons why:
1. They get sold to a lot
In the business world, prospects have salespeople trying to sell to them all day long. They get cold calls, voicemails, cold emails, social media invites, salespeople drop by their office, and they even still get direct mail as well.
When you add all of this up, there is a lot of noise and it is nonstop. This definitely plays a role in how the prospect feels when they receive a call, email, voicemail, or something from you. If you were the only person to reach out to them, things would be different in terms of how they feel when you try to sell to them.
2. Salespeople can be annoying
Let’s face it, salespeople can be annoying. What was previously mentioned about a flow of attempts to contact by itself can be annoying. But you can add to that the way that most salespeople operate.
All about me
First, salespeople can be often be abrasive by what they say when they are prospecting and then things can become very annoying. Most of the emails, voicemails, phone calls, and in person conversations with a typical sales person will revolve around them talking about their company and products.
Most of the time, there will not be enough discussion focused on the prospect and this leads to an approach that is more “all about me” instead of “all about you” and this can be annoying to a prospect.
The persist when they shouldn’t
In addition to that, many salespeople do not know when to be persistent and when to walk away. There are prospects that you need to continue to follow up with in order to close the sale. But there are many prospects that will never buy from you and these are ones that we should walk away from.
Many salespeople do not know how to separate the good prospects from bad and they end up just being persistent with all of the prospects that they cross paths with. For the prospects that will never buy and don’t need what the sales person is trying to sell, this persistence is annoying.
3. The sales person trying to get what they want
On each side of a transaction or purchase, you have two parties. And each party has their own interest.
For the sales person, their main interest is to close sales, which leads to them making commissions and hitting their sales targets. The buyer’s interests are more around buying a good product, buying the right product, and getting a good price.
When a sales person is trying to sell something, it can be easy for the prospect to feel that the sales person is pushing only to get their own interests filled. And if that is done in a way where the prospect does not feel like the sales person is trying to also fill the prospect’s interests, the process of being sold to will not feel good and the prospect might not want to be so easy to give the sales person what they want.