In this video, we provide a call recording with the best cold call script I have heard. After the live cold call recording, we provide a breakdown of what she did well and what she could have done better. We then provide a recommended cold call script that is built using our tips and recommendations.
TLDR
Here is the summary of the main points of this video and cold call script.
- The best cold call script I have heard.
- She did a great job of making the call about the prospect.
- She was laser-focused on trying to find pain.
- One of her main tools for finding pain was asking many questions.
- The main area for improvement is the questions asked.
- We show examples of new questions this salesperson could ask.
Make the Cold Call Script About the Prospect
One of the things that made this one of the best cold call scripts is that it was designed to focus more on the prospect than on the product being sold. The only thing you have to do to make this shift is to build your cold call script around a list of good questions to ask, which is what this salesperson did.
By making the cold call more about the prospect, not only do you create a more balanced and engaging conversation, but you also learn about the prospect and extract valuable information, which can help you to find opportunities, generate leads, and create a justification for talking more.
Find the Prospect’s Pain and Challenges
The other thing that made this a great cold call script was its laser focus on identifying the prospect’s pain point. She tried to do that in two ways. First, she opened with a pain points cold call opener by saying:
We work with coaches, consultants, and agencies and we are seeing these same bottlenecks:
- Customer acquisition
- Hiring
- Stuck around process automation
- Leadership processing
- Scaling isn’t picking up speed
Which one of these do you feel like applies to you right now?
This can be effective because talking about common pain points can help to grab the prospect’s attention and talk more about the things they care about.
The other tool this salesperson used for trying to find pain was asking a series of questions. Every question she asked was trying to find something that was not working well or areas where there is room for improvement. Here are the questions she asked:
- What is that looking like? (regarding customer acquisition)
- What is your personal brand looking like?
- Which platforms are you performing strongest on?
- How many qualified leads are coming per week from YouTube?
- Do you feel like it’s working the way you want it to, or is there an area for improvement?
- Why do you think YouTube is not working the way you want it to?
- The quality of the leads from YouTube is pretty good?
- They are converting into booked calls?
The Best Cold Call Script Needs Optimized Questions
The main area for improvement for this salesperson was the questions she asked. Asking questions alone is not enough for success. You need to be sure that you are asking good questions, and her questions are sometimes too broad and other times too specific (for a cold call).
We have a sales message brainstorming process that creates an optimized set of talking points and questions for any product or service, and we went through our process for this salesperson and created two sets of questions: 1) pain questions and 2) current state questions.
Pain Questions
These are very soft questions that check in to see how the prospect is doing in the area where the product fits. Here are questions we created that can truly make this the great cold call script:
- How do you feel about the rate your business is currently growing at?
- How important is it to boost lead generation?
- How happy are you with your hiring process and the people you are recruiting?
- How much of a priority is it to optimize and improve your internal processes?
Current State Questions
We also created current state questions, which are questions to gather details on what the prospect is currently doing today.
- Are you doing any type of lead generation or cold outreach activities?
- How are you generating leads or getting business?
- What channels or social platforms are you currently using for marketing?
- How many leads are you generating per week? Month?
- What are your growth goals or targets?
- Have you ever worked with a marketing consultant or coach?
- What does your organization look like?
- How many employees do you have?
While these questions are designed to learn what the prospect is doing, they can also help to uncover pain.
Recommended Cold Call Script
In the video, we show what a cold call script would look like if it incorporated these questions and some of our other cold call tips.
We hope this video and these tips provide new ideas to help you create the best cold call script!
