Many business owners and sales managers continuously try to identify how to enhance sales. There are very clear and practical changes and investments that can be made to increase sales results. Decrease Sales Staff Turnover Something which will always exist at some level is sales staff turnover. There’s almost a continuous revolving door with salespeople constantly coming [...]
Time and investment should be made in a few areas to improve the chances that your sales campaigns will be successful. 1. Define the target audience Having the ability to clearly define the target audience for a sales campaign is one important step usually overlooked. You will be better at generating leads if you [...]
It is a given that selling is unpredictable and one thing we can be sure of is we can use effective sales tactics to create increasingly productive conversations with prospects. Magnifying any pain in which we’re able to identify that the prospect is experiencing is one of those tactics. When using pain in this context, [...]
Commonly, salespeople believe in order to be successful you need to have persuasive sales skills. Also, there is a common misconception that you somehow have to manipulate prospects to be truly persuasive. Actually, you don’t have to be manipulative at all to be effective in building interest as well as getting prospects to move forward. [...]
Having the ability to effectively collect information from prospects is one of the keys for how to increase company sales. The optimal way to extract more information is by asking open-ended sales questions. Looking at Closed-Ended Questions First Before discussing how to incorporate good open-ended questions, let’s discuss closed-ended questions. Questions that can be [...]
Successful salespeople typically have specific sales habits that result in consistent results. When you’re motivated to improve your sales performance, you can include some of these habits and see improved results. 1. Being more organized A salesperson's life can be quite hectic. The reason for this could be there’s much to do and things [...]
There are simple and practical things that can be done to improve your sales results, which makes identifying how to increase your sales not as elusive a goal as you might think. 1. Improve your sales messaging Communicating what you are offering and matching it with the prospect’s needs in order to build interest [...]
It is very helpful for a salesperson is to have a template for a follow-up sales email. The email could be with information already filled in, and you just change a few details. Then, simply send out the email when needed. A salesperson finds this helpful when cold calling and sales prospecting because one of [...]
It is important that we effectively find out if things are great, OK, or could be better for the prospect in order to improve selling and determine which prospects it makes sense to keep speaking with. In the event that things are simply OK or could be better, there could be pain present, and focusing [...]
When cold calling for sales, you’ll most likely face a gatekeeper. Initially, you’ll need to be aware that just as you’re being trained on selling and cold calling, the gatekeeper is being trained on screening your cold calls. That is one of their precise objectives: to reduce the number of unsolicited sales calls that get [...]