Buyer Persona Sales and Marketing Strategy Can Improve Sales

By |2023-11-29T10:02:08+00:00April 10, 2016|Communicating Value, Lead Generation, Sales Consulting Blog, Sales Pitch|0 Comments

One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy.   What is a buyer persona? Buyer [...]