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If it does not look like the gatekeeper is going to let you through, try getting around the gatekeeper by treating the gatekeeper like the target prospect. There are two different ways to do this. First, if the gatekeeper does not understand who you are, who you should talk to, or why the target prospect [...]
When teleprospecting, you will typically spend a lot of time talking with gatekeepers. But there are actually different types of gatekeepers, and knowing how they differ can help you figure out how to avoid them. Front-Desk Receptionist One of the more common gatekeepers you will encounter when teleprospecting is a front-desk receptionist. This person is usually [...]
Have you ever heard a gatekeeper say any of these while you were B2B cold calling? What is this call in regards to? We are not interested. Just send us your information. We already use someone for that. It is the Gatekeeper’s Job to Block You Out If you have done any B2B cold [...]
Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. With that being such a large percentage, if you improve your knowledge and skills with how best to deal with the gatekeeper, you can immediately improve your sales effectiveness, and we outline some tips [...]