Buyer Persona Sales and Marketing Strategy Can Improve Sales
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In [...]
How to Create a Product Pitch that Builds Interest
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are [...]
Creating Buyer Persona Focused Sales & Marketing Campaigns
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. [...]
How to Pre-Qualify Prospects with Your Insurance Sales Script
In a previous blog post, we discussed how you can improve your insurance sales script by identifying the problems and challenges that your products help to resolve or avoid. The [...]
Structured Your Sales Script for Insurance Around Benefits
Step 1 in building your sales script for insurance is to identify the value that your products offer or deliver. What is value? Value is the benefit that your product [...]
B2B Sales: How to Avoid Sounding Like a Salesperson
When working in B2B sales, it can help to do what you can to not sound like a salesperson. Why Sounding Like a Salesperson Can Be Bad The reason that [...]
How to Provide the Best Sales Coaching as a Sales Manager
It can be tricky to provide sales coaching when you also play the role of sales manager. For real high-quality coaching, you will want a real open line of communication [...]
How to Handle the “Sell Me this Pen” Sales Role-Play
One of the most common sales role-play exercises you will see in training programs or interviews is where the request is made to sell a pen. If you have ever [...]
Know Your Buyer Persona to Improve Your Sales Messaging
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall [...]
Sell More & Try Less: 4 Tips for Changing Your Sales Approach
What if there is a way to sell more by selling less? Here are four tips for changes that you can make that will lead you to not trying so [...]