When prospecting on LinkedIn, it is very important to always keep in mind that the contacts you are reaching out to are getting sold to by a lot of salespeople every day. With that, try to not send messages that are all about you to contacts you find on LinkedIn. For example, salespeople often send messages on LinkedIn that are extensions of these thoughts:

This is who I work for.
This is what we sell.
This is what our products do.
Do you need what I sell?
Can I schedule a meeting to talk to you about buying my product?

Not only is this bad because it is all about the salesperson’s interests, but this is also not great because people on LinkedIn are likely not in buying mode for the product the salesperson sells. This will also make you look like a salesperson who is trying to sell something, which can increase the instant delete rate for your message.