I was listening to the radio today, and I heard an example of a sales pitch, and it was clear there was something missing from it. Here is an attempt at paraphrasing the main pitch that I heard: Remember how years ago when you wondered when you would be able to talk into your remote and [...]
Have you ever heard a gatekeeper say any of these while you were B2B cold calling? What is this call in regards to? We are not interested. Just send us your information. We already use someone for that. It is the Gatekeeper’s Job to Block You Out If you have done any B2B cold [...]
Step 4 in building a good sales pitch that targets buyer personas is to create the pre-qualifying questions that should be asked for that particular buyer. What are pre-qualifying questions? Pre-qualifying questions are designed to identify if there is at least a slight fit between the prospect’s needs and how your products help. Asking these [...]
If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. With that being such a large percentage, if you improve your knowledge and skills with how best to deal with the gatekeeper, you can immediately improve your sales effectiveness, and we outline some tips [...]
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix. What is Pain Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
Have you ever been talking with a salesperson and not been completely impressed with their sales pitch? In this blog post and video, we will explain why it is very common for salespeople to not use a great pitch. It is How We are Trained The first thing to point out here is that [...]