Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. Given that's such a large percentage, if you improve your knowledge and skills in how best to deal with the gatekeeper, you can immediately boost your sales effectiveness. To help with this, I am going [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
Have you ever been talking with a salesperson and not been completely impressed with their sales pitch? In this blog post and video, we will explain why it is very common for salespeople to not use a great pitch. It is How We are Trained The first thing to point out here is that [...]
In this video, we share quick tips on structuring an insurance sales pitch that sparks interest on the prospect's side. The Traditional Way to Build Interest Many salespeople attempt to build interest by talking about their products and company. With this approach, as the salesperson tries to make a prospect more interested, they will often continue to [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]
In a previous blog post, we discussed how to use soft closing questions. There are also times when you will want to be more direct and hard close a sales prospect. Here are some examples of hard closing questions and some explanations for each closing question. Are you ready to move forward to the next [...]
It can be easy to see that a cold call script is needed when making outbound calls and then feel that an inbound call script is not needed when receiving calls from prospects. Why We Feel This Way This is very understandable for two reasons. First, inbound calls, where a prospect calls you, are a much easier sales [...]
One of the most common sales role-play exercises you will see in training programs or interviews is where the request is made to sell a pen. If you have ever seen someone try to do this, most of the time, they will not handle the test well. In this post, we will explain exactly how to [...]
I was doing some warm calling this week, and since I was calling people who had just attended my webinar, I felt confident and did not need to use a warm-call script. It is easy for all of us to feel like this and that you can just “wing it.” Well, I ended up on a call that [...]
