This is module three in the SMART Sales System sales training program. In this video, we will talk about how to use pain points to generate leads and sell more. Focus on the Prospect’s Pain I first learned about the concept of pain points at the mid-point of my career, when I was working [...]
In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]
If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]
In this video, we discuss the best way to open cold calls. This is critical because what you do and say in the first 30 seconds of a cold call will determine your success. Don’t Trigger Guardedness The first thing you need to do to improve the first 30 seconds of a cold call [...]
In this video, we discuss how to use AI to create a sales script. For this demo, we will use the product of selling wheat to distributors and manufacturers. Background I had the idea to create this video because I recently worked with a Sales Scripter customer who sells wheat. When we first started [...]
In this video, we provide a LinkedIn cold call example. After the call recording, we provide an analysis with three main takeaways and lessons that can be learned. 1. Call LinkedIn Connections The first thing to point out in this LinkedIn cold call example is that this salesperson does something different than most salespeople, [...]
In this video, we discuss how to come up with a sales pitch. Coming up with a sales pitch is not easy because you might not know what to say. Or you might be on the other end of the spectrum and have too much to say and not know how to fit it all [...]
Whatever you do, do not ask this sales question: What does a typical day for you look like? And you might read that question and think you would never ask that question anyway. What I want to talk about here is more the type of question, and here are three additional examples that could be [...]
I recently used ChatGPT to write a sales script for payroll outsourcing. I was extremely impressed with what it created, so I created this video to outline what it created and discuss the good and bad with using ChatGPT to create sales scripts. Sales Script Structure Here is a quick outline of what came [...]
In this video, we discuss how to create a software value prop. Why this is critical Creating a good value prop is critical when selling software because you are selling something that is not tangible, and sometimes prospects do not even know what the software is or does. With that, it is extremely important to [...]