This is the fifth video in our series on how to sell software to businesses, and we discuss the subject of generating leads. This is a fairly large topic, and with that, we primarily skip through a variety of different tips and tactics that you consider for your strategy with how to sell software to [...]
In the third video in our series on how to sell software to businesses, we discuss gathering information. This is a key step because knowledge is power, and the more information you gather from your prospects, the more knowledge and power you will have. The Best Salesperson Asks the Best Questions The key to [...]
This is video number two in our video series on how to sell software to businesses and we dive into the subject of reaching out. We divide this video into four sections: Finding Contacts Prospecting Cadence Organizational Movement Concentrated Prospecting Finding Contacts The first step in reaching out with how to sell software to [...]
In this video, we provide part 3 of our Cold Email Workshop, which focuses on using LinkedIn to find prospects. When you are launching a cold email campaign, you will need to find prospects to add to that campaign, and there are two main options that we discussed in this video. Buying a List [...]
This video is the first video in a 4-video cold email workshop series, and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy, which includes all [...]
In this video, we discuss how to follow up on LinkedIn messages. To explain some of the concepts that we recommend, we will use a real example of a series of emails that I received from a salesperson after accepting his invitation to connect. This LinkedIn email campaign is a great example to analyze because [...]
In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails, allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
In this video, we discuss the best way to sell SaaS software. This tactic and approach is something that I was exposed to when I got hired for a software sales job in the middle of my sales career, and that is to go out and have business conversations instead of talking about products and [...]
In this video, we outline a step-by-step process for how to sell enterprise software. The topic of selling enterprise software is big and we try to squeeze a 2 to 3-day workshop into a short training video, so we move quickly and don’t cover everything. If you happen to like what is discussed in this [...]
In this video, we provide a cold call script for a recruiter. This script was built after receiving the cold call in the recording and we also provide a breakdown of the call and what she did well and could have done better. What Went Well The call opened a little differently from most [...]