Blog posts that outline tips for how to have the best sales pitch
While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
“I don’t need to use a cold call script” is what a lot of salespeople will say or think when the subject of a cold call script is mentioned. When someone says this, it is usually because they either think that scripts are for junior salespeople or for those who work more in an inside [...]
Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
I received a call today, and I think that it is a great "not so great" cold call script example. Here is how it started off: Ring Ring Halper: Hello, this is Michael. Caller: Hi Mr. Halper. How are you doing today? Halper: I am good. How are you doing? Let’s jump in here at [...]
A lot of people often wonder what they can do with their voicemail script to get the prospect to call them back. Here are a few things to consider on that subject. Qualified prospects do not typically call back. If you are calling B2B, something very important for you to always keep in mind [...]
Whether you realize it or not, you likely experience someone giving you a sales pitch just about every day. I experienced one yesterday, and I was very impressed with the salesperson’s approach, so I thought it might be good to point out some of the things he did well. Quick Background I was in [...]
If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done, as pain is often something fairly difficult to uncover in a quick cold call. But there [...]
Prospects that you reach when cold calling will often be very guarded, and there are some small yet powerful things you can do with your cold call script to decrease and defuse this guardedness. Try not to sound like a salesperson When you sound like you are a salesperson, you will typically increase a [...]
A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]
There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about [...]
