Has this ever happened to you: You get an invitation to connect on LinkedIn from someone you do not know. You accept the invitation because you believe in networking and growing your network. You then receive a long cold email through LinkedIn from the contact, where they list out all of the things they do [...]
Effective networking is the best way to generate leads and improve sales. Follow these 12 easy steps, and you will see an immediate improvement in results. 1. Set a quota for yourself It is easy to find an excuse to not go to a networking event. To help with this, set a quota for [...]
While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
Many salespeople use a cold email as a key tool to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone with whom you do not have an existing relationship or dialogue. Using email instead of a [...]
There was a point in my sales career when I sold enterprise software and the message coming down from my management was to have “business conversations” when you are sales prospecting. This was actually a really good directive from the top as what they were saying was to get away with talking about products and [...]
Phone prospecting is something that most of us do not look forward to. But at some point, it has to be done. Here are some quick tips to help you power through that mental resistance. Schedule time for prospecting Prospecting over the phone is likely just one of the many things that you need [...]
There is one question that often shows up in a cold calling script or naturally comes up when a salesperson is working off of a cold call script, and that is “How are you doing today?” This is one of the worst questions to ask, and here are three reasons why: 1. It makes [...]
Don’t use a cold call script….is what some sales professionals say. Are they right? Let’s break that philosophy down to answer that question. You do not sound good when you read from a script. There are a couple of reasons why a salesperson might be fairly negative about the concept of using a script. [...]
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]
There is one thing that we can always stand to be reminded of when sales prospecting, and that is that it is not always all about us, the seller. To immediately improve your conversations, shift from talking about you and focus more on talking about the prospect. We are self-serving at some level There [...]