Has this ever happened to you with receive a LinkedIn email:
- You get an invitation to connect on LinkedIn from someone you do not know.
- You accept the invitation because you believe in networking and growing your network.
- You then receive a long email through LinkedIn from the contact where they list out all of the things they do and what they want to sell to you.
If that sounds familiar, how do you feel when reading that email? If you are like me, you might find it a bit annoying.
Reasons why you should not do this
Here are reasons why I believe this rubs me and possibly others the wrong way:
1. I am not in shopping mode.
When I am on LinkedIn, I am most likely not actively looking to buy what the person emailing me is selling. Due to this, when they list out all of the products and features that they have to offer, it is not likely that there is going to be a response on my side anywhere close to “Yes, this is exactly what I need.”
2. This is an “all about me” approach.
Have you ever gone to lunch or dinner with someone and all they did was talk about their own stuff or life? You might have found this to be boring and might have reached a point where you weren’t real engaged and maybe even turned off. Sending a LinkedIn email like this is similar to this and can be received in the same way.
3. It is usually too long of an email and too much information.
Most of the time, these emails are way too long going on and on about the products offered and what they do. We are all busy and it is not likely that someone is going to sit there and read all of those details. If anything, the contact might not read any of the LinkedIn email based solely on a seeing a long email when first opening the message.
4. Nobody likes being sold to.
We don’t mind buying stuff. There are many instances where someone in your network has something to offer that can help you. I just connected with someone on LinkedIn and ended up subscribing to a $99 per month service after I learned what they offered.
But we never enjoy being sold to. And there is a key difference between buying something and being sold to. When someone sends you this email right after connecting, the only thing they are trying to do is sell to you and that usually does not feel great.
There is a better way
Let’s face it, LinkedIn is filled with high quality prospects for each and every one of us. And many of those prospects truly need what we have to offer. And it is a great place to meet prospects and grow your network.
But there is a right and wrong way to interact with those prospects. There are some small changes that we can make to how we write our follow-up LinkedIn email after a connection is established and here are 6 tips
1. Make the email more about them than you
Do what you can to avoid the urge to talk all about you, your company, and your products in your email to the new contact. Try to make your email more about them.