In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]
Everybody talks about how to approach social selling. We want to take a minute here to discuss how not to use social media as a sales prospecting tool. Before we get into what not to do, let’s outline two key principles: We are all trying to sell something. Just about everybody you connect with and [...]
A good cold email subject line can sometimes be the difference between your email being opened and deleted. With that being the case, there is a lot of curiosity in the sales world around what makes a good subject line. We will try to provide some logic here to help with that, and here are a [...]
I receive at least one cold email every day from a salesperson, and as I read these, I always see some things that could be done better. Here are some thoughts on small changes that can have a significant impact. 1. Try not to sound like a salesperson. All of these emails I receive [...]
Do you use any email templates when prospecting? If not, you really might want to stop to incorporate those in some way, as you are wasting valuable time. The reason why is that you come across the same exact scenarios again and again when prospecting: You are sending an email to someone you have never [...]
Has this ever happened to you: You get an invitation to connect on LinkedIn from someone you do not know. You accept the invitation because you believe in networking and growing your network. You then receive a long cold email through LinkedIn from the contact, where they list out all of the things they do [...]
Many salespeople use a cold email as a key tool to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone with whom you do not have an existing relationship or dialogue. Using email instead of a [...]
Just about every business has some sort of email drip campaigns. For some, it is as simple as a monthly newsletter. For others, it is a more elaborate maze of different email messages going out at different times. Whatever the case, most of us are not doing enough in this area, and this post is [...]
There are clear things to do and not do when it comes to writing sales letters. The length of the letter is critical Just like with any of your sales messaging methods, you need to be sure to not be too long-winded when it comes to sales letters. The letter is never more than [...]
Having a good sales pitch can often be one of the differences that lead to success. But what makes a sales pitch good exactly? Here are a few things to take into consideration when developing your pitch. Keep it short and sweet Whether your sales pitch is over the phone, in person, or in [...]