Cold Call Script Best Practices

13 12, 2014

Analyzing a Cold Call Example: How It Resulted in an Appointment

By Michael Halper|2024-08-08T05:07:13+00:00December 13, 2014|Cold Call Script, Cold Calling, Sales Script Examples, Sales Scripts|0 Comments

I just received a cold call example from a salesperson that led to him scheduling an appointment with me. I thought it would be good to break down the call and examine what went well and what did not. Background I will not mention the company name the cold call example was from but [...]

21 11, 2014

Writing Your Own Cold Call Script: A How-To Guide

By Michael Halper|2024-08-09T04:44:33+00:00November 21, 2014|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Training, Telemarketing, Telesales|0 Comments

“I don’t need to use a cold call script” is what a lot of salespeople will say or think when the subject of a cold call script is mentioned. When someone says this, it is usually because they either think that scripts are for junior salespeople or for those who work more in an inside [...]

14 10, 2014

An Overview of A Not-So-Great Cold Call Script Example

By Michael Halper|2023-10-28T07:21:17+00:00October 14, 2014|Cold Call Script, Cold Calling, Sales Coaching, Sales Pitch, Sales Prospecting, Sales Script Examples|0 Comments

I received a call today, and I think that it is a great "not so great" cold call script example. Here is how it started off: Ring Ring Halper: Hello, this is Michael. Caller: Hi Mr. Halper. How are you doing today? Halper: I am good. How are you doing? Let’s jump in here at [...]

5 10, 2014

Create a Compelling Voicemail Script to Reach Decision-Makers

By Michael Halper|2023-10-29T02:40:51+00:00October 5, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

A lot of people often wonder what they can do with their voicemail script to get the prospect to call them back. Here are a few things to consider on that subject. Qualified prospects do not typically call back. If you are calling B2B, something very important for you to always keep in mind [...]

13 09, 2014

Set Up a Great Cold Call: 5 Tips for Building Rapport

By Michael Halper|2023-10-30T03:39:07+00:00September 13, 2014|Cold Call Script, Cold Calling, Sales Prospecting|0 Comments

Building rapport with sales prospects can be challenging, but there are actually some small things to do on a cold call to help. Confirm that you are not interrupting anything It is safe to assume that your prospect will be busy when you cold call them. This is because they are either busy working [...]

7 09, 2014

Crafting a Cold Call Script to Uncover Prospect Pain

By Michael Halper|2024-08-09T04:59:06+00:00September 7, 2014|Cold Call Script, Finding Prospect Pain, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done, as pain is often something fairly difficult to uncover in a quick cold call. But there [...]

1 09, 2014

A Cold Call Script That Will Defuse the Prospect’s Guard

By Michael Halper|2024-07-23T11:16:03+00:00September 1, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

Prospects that you reach when cold calling will often be very guarded, and there are some small yet powerful things you can do with your cold call script to decrease and defuse this guardedness. Try not to sound like a salesperson When you sound like you are a salesperson, you will typically increase a [...]

23 08, 2014

Cold Calling Scripts for Every Sales Situation

By Michael Halper|2024-08-09T05:01:54+00:00August 23, 2014|Cold Call Script, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]

16 08, 2014

Create Winning Cold Call Scripts With These Value Statements

By Michael Halper|2023-10-31T05:29:26+00:00August 16, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Scripts|0 Comments

There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about [...]

2 08, 2014

Create a Cold Call Script That Works: Avoid Monologues

By Michael Halper|2023-10-31T05:37:44+00:00August 2, 2014|Cold Call Script, Cold Calling, Sales Prospecting, Sales Scripts|0 Comments

When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]