It is extremely competitive in the insurance sales space and in order to stand out from the competition, it is critical to have a strong sales pitch. In this sales training webinar, we outline exactly how to build a strong sales pitch when selling insurance.
Here are some of the key steps that you can go through when working on your sales pitch.
1. Identify the value your products offer
If you sell insurance, you have a bag products and services that you want to sell. In step one of building a strong pitch for selling insurance related products, stop to think about what the value or benefits are that these products and services offer your clients.
The value might be as simple as protection from a particular event, some sort of financial award, or it could even be piece of mind.
2. Identify the problems you help to solve
The best way to stand out from other insurance sales professionals, you are going to want to have a pitch that focuses on the problems that you help to fix. This will help you to grab the prospect’s attention also improve your ability to communicate to them how you can help.
A great way to get a list of problems that you help to fix is by looking at the benefits that you offer and for each benefit, there should be a corresponding pain point that is resolved or decreased.
3. Build a list of good probing questions
From your list of pain points that you help to resolve, you should be able to compose a great list of pre-qualifying questions that you can ask as you look for the prospects that need your help and fit well with what you have to offer.
The pre-qualifying questions should be the center of a strong sales pitch for selling insurance. You can ask them when you first speak with someone whether that is over the phone or when you are out networking. You can ask these questions in appointments that you schedule.
These questions also make great objection responses. If someone tries to shut your sales pitch down with an objection, keep the conversation going by asking one of your pre-qualifying questions.
4. Create different campaigns for the different buyer personas
As a first step, you might want to develop the above points that you can use with everybody. But once you are ready to get a little more sophisticated, you can have different campaigns with these different points tailored for specific audiences.
You might be able to sell insurance to both individuals and businesses. Those could be two totally different campaigns, with different benefits, problems, and questions.
If you are able to weave some of these concepts into your sales pitch for insurance sales, you should see an immediate improvement in your results and lead generation.