"What is this in regards to" is the most popular objection for gatekeepers and prospects because it is very effective at identifying if the person calling is a salesperson who is trying to sell something. Since you are a salesperson who is trying to sell something, if you comply with this objection, you might say [...]
Here are some tips and tactics that can improve the interactions you have with gatekeepers. Understand the Gatekeeper One of the reasons that gatekeepers can sometimes be difficult and unpleasant is that they are sometimes instructed to keep salespeople out. Gatekeepers are often trained on how to identify when calls are from salespeople who are [...]
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
If you are cold calling and trying to get your foot in the door of an account and the target prospect never answers his or her phone, this will seem like a significant barrier preventing you from selling to that account. The simple workaround for this is to find other contacts at the account that [...]
While you should leave voicemail messages, you do not want to leave one on every call attempt because there are some advantages to hanging up with no message: It takes time to leave voicemail messages, and that can be saved by hanging up. You can make more calls overall with the time you saved. You [...]
I personally believe that it is not optimum to ask prospects to call you back on voicemail messages that you leave during cold calling efforts and I say this for a couple of reasons: It is rude: If you ask a prospect to call you back in a voicemail message, you are asking them to [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts with something like this: Did you see my last email? Did you read my last email? You [...]
Salespeople often complain about prospects not returning their calls after they leave voicemail messages, and they ponder what to say to get prospects to call back. It is not good to spend time and energy thinking about this because it is my belief that prospects do not return calls from voicemails that are left by [...]
In this video, we outline seven sections that you can create your cold call script around, and here is a quick summary of those sections: Step 1 - Introduction You most likely don’t need help with creating the introduction section of your cold call script but one thing that we recommend is to not ask [...]
In this video, we provide cold email examples. This is actually a clip taken from a longer video on email prospecting and sending cold email messages, and you can find that on our blog here. Use these as an email campaign These cold email examples are designed to be sent as a series where [...]