prospect pain Archives

How to Develop a Great Sales and Marketing Message

While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]

How to Find Pain When Sales Prospecting

By Michael Halper|2023-11-04T06:00:44+00:00October 7, 2013|Building Interest, Finding Prospect Pain, Sales Coaching, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips, Sales Training, Training Videos|0 Comments

One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]