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Many salespeople use a cold email as a key tool to try to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone that you do not have an existing relationship or dialogue with. Using email instead [...]
Both cold calling and email play such a big role in sales prospecting so having a cold email strategy is important. You greatly improve your probability of connecting with the prospect when you combine the two communications methods together into one strategy. Creating and Using Cold Call Email Templates The first thing we want to [...]