In this video, we discuss how to create a software value prop. Why this is critical Creating a good value prop is critical when selling software because you are selling something that is not tangible, and sometimes prospects do not even know what the software is or does. With that, it is extremely important to [...]
We recently hosted a webinar on “How to Build Your Best Value Proposition,” and in that sales training session, we provided some value proposition templates that you can use by simply plugging in your benefits. This is explained in this short video taken from the webinar, and below is a summary of the value proposition templates as well. [...]
One of the most difficult steps in creating your sales pitch is determining your value proposition. In a recent webinar on “How to Build Your Best Value Proposition,” we provided a structured process that will help you determine your value, which is explained in this video clip. Step 1 - Identify Your Product or Service The first step [...]
We recently held a webinar on How to Build Your Best Value Proposition. One thing we did first in that webinar was to take a step back and examine what value is when used in this context. I think this is important for a couple of reasons. First, value can mean many different things depending on [...]
This is a recording of our webinar on “How to Build Your Best Value Proposition,” and below is an outline and summary of our discussion. What is Value The first thing we discuss in this webinar is taking a step back and examining what value is in the context of a value proposition. Creating a value proposition [...]