Call reluctance is something that almost every salesperson can feel at some point. Sure, picking up the phone and calling warm contacts or leads is no problem. But when it is time to make the true cold calls where the prospect does not know who you are, there can often be an uneasy feeling. This [...]
Have you ever had someone say, “Now you’re speaking my language”? This is a really good thing to accomplish as you are saying something that the other person understands and is completely in agreement with. Imagine arriving at this place with prospects when selling. What a great place that would be, huh? Believe it or [...]
Many salespeople use one sales pitch, and they essentially say the same thing to every prospect they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch, and we will outline why. Different Benefits and Problems [...]
When you are cold calling a prospect, the contact will have their guard up at a medium level when they answer the phone. Everything that you say will either increase or decrease their guardedness. If you can simply improve your ability to not trigger their guard so that it either stays level or decreases, you [...]
If you really want to be networking, it is critical to get into as many conversations as possible when at networking events. Here are a few tips that can help you to operate at an optimum level in this area. 1. Get to the event early Whether we are going to a networking event [...]
Has this ever happened to you: You get an invitation to connect on LinkedIn from someone you do not know. You accept the invitation because you believe in networking and growing your network. You then receive a long cold email through LinkedIn from the contact, where they list out all of the things they do [...]
Effective networking is the best way to generate leads and improve sales. Follow these 12 easy steps, and you will see an immediate improvement in results. 1. Set a quota for yourself It is easy to find an excuse to not go to a networking event. To help with this, set a quota for [...]
I recently had a sales meeting that a salesperson scheduled with me from a cold call, and it really did not go well, so I thought it would be good to outline some of the key takeaways. Steps leading up to the meeting As the previous blog post mentioned, I thought the salesperson did [...]
While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
Many salespeople use a cold email as a key tool to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone with whom you do not have an existing relationship or dialogue. Using email instead of a [...]