Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
A lot of people often wonder what they can do with their voicemail script to get the prospect to call them back. Here are a few things to consider on that subject. Qualified prospects do not typically call back. If you are calling B2B, something very important for you to always keep in mind [...]
Whether you realize it or not, you likely experience someone giving you a sales pitch just about every day. I experienced one yesterday, and I was very impressed with the salesperson’s approach, so I thought it might be good to point out some of the things he did well. Quick Background I was in [...]
If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done, as pain is often something fairly difficult to uncover in a quick cold call. But there [...]
Prospects that you reach when cold calling will often be very guarded, and there are some small yet powerful things you can do with your cold call script to decrease and defuse this guardedness. Try not to sound like a salesperson When you sound like you are a salesperson, you will typically increase a [...]
A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]
There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about [...]
When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
There is one question that often shows up in a cold calling script or naturally comes up when a salesperson is working off of a cold call script, and that is “How are you doing today?” This is one of the worst questions to ask, and here are three reasons why: 1. It makes [...]
