It can sometimes seem daunting to train salespeople to ask the right sales prospecting questions. This is understandable because a conversation can go so many different directions. But it does not need to be so difficult, and we will provide some structure here that you can apply to your sales training processes. Question Branches One [...]
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
Having a good cold email subject line can sometimes be the difference between having your email opened and having your email deleted. With that being the case, there is a lot of curiosity in the sales world around what makes a good subject line. We will try to provide some logic here to help with [...]
If you find yourself thinking you need to do some sales prospecting but you just can’t seem to get going, you are not alone. Part of this might be a little call reluctance, but most can be tied to a few hurdles that make it tough to just get your outbound effort going. 1. You [...]
It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value proposition. And if we do remember to talk about benefits, we usually talk about the first level of benefits which are the ones that are most obvious and visible [...]
The most common gatekeeper objection is when they ask you, “What is the call in regards to?” They use this question as a tool to identify if you are a salesperson or not. And it is very effective. If you follow your instincts or directly answer their question, you might respond with something like: Well, [...]
One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops, and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning the name of an individual internal to the [...]
I receive at least one cold email every day from a salesperson, and as I read these, I always see some things that could be done better. Here are some thoughts on small changes that can have a significant impact. 1. Try not to sound like a salesperson. All of these emails I receive [...]
It can be tough to get prospects on the phone. Your repeated attempts will often end at the prospect’s voicemail box. With that, it can sometimes be unclear what to do. Do I leave a message? Do I hang up? If I leave a message, what do I say that will get the prospect to [...]
What if there is a way to sell more by selling less? Here are four tips for changes that you can make that will lead you to not trying so hard, and you might just end up selling more at the same time: 1. Minimize the product and company talk tracks A typical salesperson [...]
