I had a salesperson trying to sell to me today, and when she could not close me, she tried to figure out if I was the decision-maker. For some reason, how she tried to figure this out did not feel great to me as the prospect, so I thought it might be good to outline [...]
It can sometimes seem daunting to train salespeople to ask the right sales prospecting questions. This is understandable because a conversation can go so many different directions. But it does not need to be so difficult, and we will provide some structure here that you can apply to your sales training processes. Question Branches One [...]
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
A good cold email subject line can sometimes be the difference between your email being opened and deleted. With that being the case, there is a lot of curiosity in the sales world around what makes a good subject line. We will try to provide some logic here to help with that, and here are a [...]
If you find yourself thinking you need to do some sales prospecting but you just can’t seem to get going, you are not alone. Part of this might be a little call reluctance, but most can be tied to a few hurdles that make it tough to just get your outbound effort going. 1. You [...]
One of the most common gatekeeper objections is when they ask you, “What is the call in regards to?” They use this question to determine whether you are a salesperson. And it is very effective. Don't Sound Like a Salesperson If you follow your instincts or directly answer their question, you might respond with [...]
One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops, and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning the name of an individual internal to the [...]
I receive at least one cold email every day from a salesperson, and as I read these, I always see some things that could be done better. Here are some thoughts on small changes that can have a significant impact. 1. Try not to sound like a salesperson. All of these emails I receive [...]
What if there is a way to sell more by selling less? Here are four tips for changes that you can make that will lead you to not trying so hard, and you might just end up selling more at the same time: 1. Minimize the product and company talk tracks A typical salesperson [...]
We all buy stuff every day. Some of these purchases are repeat purchases and some are new. When you think about that, you may realize that we really don’t mind buying stuff. Sometimes it can be kind of fun getting something new. But even though we might enjoy buying something or know that we need [...]
