If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
If you find yourself thinking you need to do some sales prospecting but you just can’t seem to get going, you are not alone. Part of this might be a little call reluctance, but most can be tied to a few hurdles that make it tough to just get your outbound effort going. 1. You [...]
It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value proposition. And if we do remember to talk about benefits, we usually talk about the first level of benefits which are the ones that are most obvious and visible [...]
The most common gatekeeper objection is when they ask you, “What is the call in regards to?” They use this question as a tool to identify if you are a salesperson or not. And it is very effective. If you follow your instincts or directly answer their question, you might respond with something like: Well, [...]
One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops, and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning the name of an individual internal to the [...]
When cold calling, you will often get prospect voicemail boxes, so you better have a plan for your voicemail script. Here are some quick tips. 1. Don’t expect a callback The first voicemail script tip is to not leave a message thinking that you are going to say something that will get the prospect [...]
What if there is a way to sell more by selling less? Here are four tips for changes that you can make that will lead you to not trying so hard, and you might just end up selling more at the same time: 1. Minimize the product and company talk tracks A typical salesperson [...]
I talk to salespeople every day who think they do not need a cold calling script because they have so much experience. I have around 20 years of sales experience, and I just created a cold call script, so I thought I would write about why I created one and why it will help me. [...]
Have you ever had someone say, “Now you’re speaking my language”? This is a really good thing to accomplish as you are saying something that the other person understands and is completely in agreement with. Imagine arriving at this place with prospects when selling. What a great place that would be, huh? Believe it or [...]
Many salespeople use one sales pitch, and they essentially say the same thing to every prospect they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch, and we will outline why. Different Benefits and Problems [...]
