The above video is an example of a telephone script for making appointments for a salesperson selling CPA and accounting services. This example gives us a great opportunity to break down what the salesperson does well and could have done better. We also provide a recommended cold call script for this salesperson and service at [...]
When setting appointments over the phone, you can improve your results by staying laser-focused on the right goal. The reason we are putting this step out there is that at any point in a sales cycle, you will likely have two goals: Ultimate Goal: Close the sale, sell the product, get a new client Immediate [...]
Setting appointments can be a key part of a salesperson's job. While this can sometimes seem challenging, there are some small steps that can make it easier, and we outlined those in this recent sales training webinar. Step 1 – Focus on the Right Goal The first step in this process is to focus [...]
Here are six sales presentation tips. 1. Spend time with the prospect where you can ask questions before the presentation. The first tip on the list of sales presentation tips actually takes place before the presentation's delivery. It is to meet with your prospect, where you will have an opportunity to ask questions. You will [...]
A sales manager could find it difficult to teach a salesperson how to make a sales call. This is because every call and every prospect is unique, making it difficult to teach someone exactly what to do. We have a process that can help here. We have broken down a cold call and put together [...]
If you tailor your sales messaging to the different buyer personas you target and interact with, you can communicate more clearly how you can help, which can build more interest and engagement. In this video, we outline the first step in targeting differently: mapping your campaign coordinates. What are campaign coordinates? Campaign coordinates is a term [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content you will send out. It is relatively easy to purchase email marketing software, load up your list of contacts, and set up your email templates. But once you have completed all of that, you can reach a [...]
In a recent sales training webinar, we discussed email drip marketing, and part of that process is segmenting your email list. This is an important step as it will allow you to tailor the content and timing of your emails according to the different groups that make up your email list, enabling you to optimize [...]