In the Sales Message Builder, the user will be asked to create a product profile. It is important to note that when the software always uses the term “product”, we are referring to whatever is being sold and that can include services. The software and sales methodology can definitely be used for selling services and [...]
While it is very easy to connect with prospects on LinkedIn, it can be very difficult to figure out how to cold call LinkedIn connections. This is because becoming connections can, in some ways, seem like a friendly gesture, and you might not want to follow that gesture up with some sort of sales pitch [...]
The second main area in the Sales Message Builder is Sales Messages. This is where the user can create sales messages that include most of the talk tracks and key details that should be communicated when selling one of the products. When a user creates a sales message, they will be taken through the following [...]
This step is fairly easy as there are only two questions to answer: 1) what product is the sales message for and 2) who is the target buyer for the sales message. Getting the user to enter the target buyer type is important for a couple of reasons. First, when you change the type of [...]
The second step in creating a sales message is to enter the value points or benefits that the selected product could deliver to the selected target buyer type for the sales message. When we say value points or benefits, we are referring to the improvements that the product or service can create for the customer. [...]
Here is a cold call script example from a salesperson who is selling cable and internet services. In this video and blog post, I will break down the call into the different steps of the SMART cold call process. At each step, I will share what she does and then share what I would do, [...]
This is a demonstration of the Sales Scripter software application. Go here for Sales Scripter pricing information for the different subscription levels.
Hosting webinars and events is a great way to generate leads for your business. Usually, after you have an event, you will have a spreadsheet of registrations or attendees. This is a great list to work on, but it can often be unclear what best to do to convert the list of attendees into leads. [...]
The third step in creating a sales message is to enter any pain points, problems, or challenges that the selected product or service can make go away for the selected target buyer type. This step can be easier after brainstorming the value points because, for each value point, there is often a pain point that [...]
The fourth step in creating a sales message is to brainstorm and organize the different questions that should be included in your sales message. The Questions area in the Sales Message Builder is broken down into 9 categories of questions: Pain Questions: These are questions that probe if the prospect has the pain points that [...]