When prospecting on LinkedIn that you want to contact, it is time to figure out how to reach out, and you have a few different options: Send an invitation to become LinkedIn connections Send an email message through LinkedIn Send an email outside of LinkedIn Call the prospect INVITING TO BECOME CONNECTIONS If you [...]
One of the main sales tips that we recommend is to not sound like a salesperson that is trying to sell something when communicating with prospects. But there are two reasons that make this even more important when communicating with prospects on LinkedIn. First, the people that you want to pursue are likely getting messages [...]
If a salesperson is operating more as a taker, he or she might feel less confident about the reason for contacting a prospect, and this can lead to the salesperson using weaker language than he or she should. For example, many salespeople will open a cold call or email by saying something similar to one [...]
In this video, we outline a step-by-step process that you can use to create your sales message. Here are the main steps that we go through in this video: Step 1 - Product Identify the product that you are ultimately trying to sell with the sales message that you are creating. We do not [...]
One of the biggest mistakes that I believe salespeople make when prospecting on LinkedIn is that they do what I call the “Instant Pitch.” This is where the salesperson sends an invite to connect and immediately after the contact accepts, the salesperson sends a product selling email. Here is an example of what this may [...]
It may sound a little far-fetched to imagine changing the way you think, but there are some very small and practical things that you can do to modify how you think and feel while selling and talking with prospects. Value Awareness If you are in more of a product selling mode and trying to [...]
One thing you can do to improve your mindset when selling is to view yourself more as a helper when talking to prospects. This can be helpful because when you are in product selling mode, it can be easy to view yourself as a “taker”—you are calling prospects to initially take their time so that [...]
If you are in more of a product selling mode and trying to talk prospects into wanting what you sell, it can be easy to have your product and its features primarily at the front of your mind. And with that type of mindset, you can feel like you are bugging prospects because you are [...]
When prospecting on LinkedIn, it is very important to always keep in mind that the contacts you are reaching out to are getting sold to by a lot of salespeople every day. With that, try to not send messages that are all about you to contacts you find on LinkedIn. For example, salespeople often send [...]
Here are some email messages that you can send when prospecting on LinkedIn. These follow the same structure that we use for creating cold email messages that you can send through traditional email but include some minor modifications taking into consideration that the prospect will be reading these in their LinkedIn inbox. This clip is [...]