It may sound a little far-fetched to imagine changing the way you think, but there are some very small and practical things that you can do to modify how you think and feel while selling and talking with prospects. Value Awareness If you are in more of a product selling mode and trying to [...]
One thing you can do to improve your mindset when selling is to view yourself more as a helper when talking to prospects. This can be helpful because when you are in product selling mode, it can be easy to view yourself as a “taker”—you are calling prospects to initially take their time so that [...]
If you are in more of a product selling mode and trying to talk prospects into wanting what you sell, it can be easy to have your product and its features primarily at the front of your mind. And with that type of mindset, you can feel like you are bugging prospects because you are [...]
When prospecting on LinkedIn, it is very important to always keep in mind that the contacts you are reaching out to are getting sold to by a lot of salespeople every day. With that, try to not send messages that are all about you to contacts you find on LinkedIn. For example, salespeople often send [...]
Here are some email messages that you can send when prospecting on LinkedIn. These follow the same structure that we use for creating cold email messages that you can send through traditional email but include some minor modifications taking into consideration that the prospect will be reading these in their LinkedIn inbox. This clip is [...]
Here are some dos and don'ts for prospecting on LinkedIn. Don’t Sound Like a Salesperson There are two reasons that make it even more important to not sound like a salesperson when communicating with prospects on LinkedIn. First, the people that you want to pursue are likely getting messages from a lot of product [...]
Many salespeople view closing sales as the key thing they need to improve in order to sell more. I personally believe that if you do the right things during the sales process, closing should be the easiest step. And in some cases, deals will almost close themselves. A Good Sales Message Makes Closing Easier If [...]
One thing you can do to close more sales is to try to find a compelling event. A compelling event is a date of significance for the prospect regarding his or her need to purchase your product. For example, if the prospect is looking at replacing a current vendor and the current contract expires on [...]
This is a recording of a webinar that we hosted on how to write good cold emails. If you would like to download the slides from this video, you can do that below.
One of the more powerful closing tactics is the sales takeaway. This tactic is where the salesperson switches from trying to get the prospect to buy the product to trying to take away the option for the prospect to buy the product. How to Do a Sales Takeaway Here are a couple of ways [...]