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The next step in building a buyer persona selling pitch is to identify the pain that you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could be working better for your buyer. By getting this added to your selling pitch, you will not only improve your [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
It can be common for salespeople to use the same approach when building their product pitch and that is to focus primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this [...]