When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
Every sales organization would like improved cold calling results as well as the ability to benefit from cold call training. Current cold calling results aren’t good currently or they need improvement, or the current level of performance is acceptable, but driving even better results would certainly be of interest. Regardless, there is always a place [...]
Many people can debate whether or not using sales scripts is a good thing. In this article, we will outline why a very strong case can be made for how scripts can help you get to the next level. Using Sales Scripts as a Salesperson As we start to discuss why a salesperson should [...]
Every person we call and every conversation we have is unique and unpredictable, which is one of the many reasons outbound sales can be challenging. There are things that can be done to better prepare for calls we make, but in the end, we never know how the call is going to go. With that [...]
Determining how to make outbound calls when working in sales roles can greatly improve the probability for success. The following are six steps to assist any salesperson with improving in this area regardless of their skill level and/or experience. 1. Focus on your core value Clearly identifying the core value you have to offer [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]
When sales prospecting, having a good prospect list can be a very large factor in the level of success you have. The cold call script we use and what we say during our prospecting have a large impact on how well our conversations go. If we’re not working from a good list of target prospects, [...]
Everything you and your salespeople say when communicating with prospects is sales messaging. You have the choice to go with what naturally pops up in your head, or you can take a different approach. Conventional Sales Messaging Approach First, let’s look at a conventional approach or what many companies are doing for messaging before [...]
Are you aware of what your unique selling proposition is? It’s important because you need to have the ability to communicate this to grab the prospect’s attention as well as stand out amongst the competition. Why this is Important “What is in it for me?” is one of the main things your prospect wants [...]
