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B2B cold calling can be tough. Not only is it tough to just get sales prospects on the phone, but when you do, the prospect may end up being a little difficult or not completely friendly. The first step for you to take to improve your ability to deal with difficult or unfriendly prospects is [...]
Call reluctance is something that almost every salesperson can feel at some point. Sure, it is no problem to pick up the phone and call warm contacts or leads. But when it is time to make the true cold calls where the prospect does not know who you are, there can often be an uneasy [...]
Making a cold call is one of the more difficult things that a salesperson will need to do in their day. You are basically calling someone who is not expecting your call and they are going to be coming from a place where they likely do not want to talk with you. Not only can [...]
Cold calling can be tough. Not only do you face rejection on just about every call, but you never really know what to expect and what direction a call will go. This can make cold calling one of the more difficult and less desirable tasks that a salesperson must do. And yes, it is undesirable [...]