In this video, we discuss how to leave sales voicemails that get prospects to call back. This is an important topic because a lot of salespeople complain that prospects don’t ever call back, and they often as what they can do or change so that they get more callbacks. And to help with this, we provide 5 tips for sales voicemail messages.
Understanding the prospect
In order to figure out how to leave voicemails that get prospects to call back, we need to start by understanding the prospect and why they might not be calling back. Even if your voicemail message is perfect, the prospect might not call you back for these four reasons:
- Prospects are often away from their desks
- Get a lot of voicemails from salespeople
- They will not listen to many of their messages
- Prospects do not call salespeople back
Assume the prospect is not going to call back
We will provide tips for voicemails that get prospects to call back, but before we do that, I want to make a recommendation, and that is for you to assume the prospect you are leaving a voicemail for is not going to call back. This might sound pessimistic, but this assumption can be liberating and be the basis for a better strategy for the voicemails you leave.
That is because this assumption will change your mindset. Instead of leaving voicemails and waiting for prospects to call you back and then wondering why they don’t call you back, you can completely skip a lot of that thinking, energy, and doubt because you are maintaining the assumption that they are not going to call you back and that is completely normal and expected.
Educate the prospect
At this point, you might be thinking, “Why are we leaving voicemail messages if nobody is going to call us back?” The answer to that is that the voicemail box is still a way we have to communicate with the prospect, and we can shift more to a strategy of using our messages to educate the prospect on who we are and why it would be worth their time to talk with us.
Don’t ask for a callback
Even though we are talking about voicemails that get prospects to call back, we recommend not asking the prospect, and we do that for the following reasons:
- Don’t create a lack of compliance
- Maintain control
- Don’t give the prospect a task
Send a voicemail follow-up email
Since our goal is to leave sales voicemails that get prospects to call back, and one way to improve is to follow up every voicemail with an email paired with the message you left. This can help tremendously because you are providing an easier way for the prospect to respond because it is much easier to respond to an email than a voicemail.
This is also helpful because if you end up in a scenario where the prospect might have a need or interest, but the timing is not right, it is much easier for the prospect to save your email than it is to save a voicemail message.
We hope these tips help you to create sales voicemails that get prospects to call back!