Here are 5 steps for how to write a phone script.

 

TLDR

We go through these steps to make it very easy to write a phone script.

  1. Create a list of key product details to share
  2. Create your value proposition
  3. Create a list of pain points
  4. Create questions to ask
  5. Create a customer example

 

Step 1: Create a list of key product details to share

The first step in creating a phone script is to create a list of key product and company details to share. Don’t create a complete explanation – just a few of the most important and interesting details.

We start with this as the first step in creating our script, but in your actual script, we recommend you share your product and company details toward the end of your script. I will show you what that looks like when we put all of this together.

 

Step 2: Create your value proposition

The second step in how to write a phone script is to create your value proposition. That might sound complex, but all we are talking about here is making a short list of the improvements your product can create for your customers.

 

Step 3: Create a list of pain points

The next step is to create a list of pain points, problems, or challenges your product or service can help make go away for your customer.

 

Step 4: Create a list of questions to ask

The key to a good sales call is asking good questions. With that, the key to a good phone script is creating a list of good questions.

A small trick to help with this step is to look back at step 3 and, for each problem, create a question that could be asked to see if the prospect has that concern, issue, or pain point.

 

 

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Step 5: Create a customer example

One of the best ways to build both interest and credibility is to share examples of other customers you have helped. With that, the last step in how to write a phone script is to create a short story of a current or past customer you can share.

 

Putting all of that together

Once you go through all of those steps, you can very easily put all of that together into a very effective and easy-to-use sales script.

 

Call Introduction

Hi Tom, this is Michael Halper, I am calling from SlideDeck Pros.
Did I catch you in the middle of anything?

 

Value Proposition

The reason for the call is that we help marketing departments to:

  • Decrease time spent creating presentations
  • Ensure the latest and most up-to-date information is being used
  • Manage and maintain corporate branding guidelines

I don’t know if you are a fit with what we do or not.

 

Pain Questions

  • How concerned are you about the time spent creating presentations?
  • How concerned are you about people using old and outdated slides?
  • How important is it to ensure corporate branding guidelines are being followed?

 

Current State Questions

  • Are you using any type of system for storing and sharing PowerPoint slides?
  • Does your organization use PowerPoint slides?
  • How does your organization use PowerPoint?
  • How much time do you think is being spent on building PowerPoint slides?

 

Common Problems and Pain Points

Well, it sounds like you all are doing pretty good. Before I let you go, a lot of marketing departments we work with have challenges with:

  • Easy to spend too much time creating presentations
  • Difficult to make sure everybody is using the latest slides
  • Difficult to manage corporate branding guidelines

Are you concerned about any of those areas?

 

Product and Company Introduction

Well, based on what you shared, it might make sense to talk more because we provide:

  • Web-based PowerPoint content management system
  • PowerPoint slide decks stored in a central database
  • File sharing across the organization

 

Customer Example

  • We worked with the owner of Table Tech.
  • They were having version control issues.
  • We helped to solve that with our PPT Management System.
  • This helped to decrease the time spent building slides.
  • This ultimately improved the version control and branding standards.

 

Close for the Next Step in the Sales Process

But I have called you out of the blue, and I don’t know if this is the best time to discuss this.

Are you available for a brief call to learn more about you and discuss how we are helping marketing depts improve how they manage their PowerPoint content?

 

We hope this process for how to write a phone script helps you to improve your sales efforts!