Here is a process that you can go through to create a mock call script.

Introduction
You will want to stop to think about what you say in the introduction of your call script.

Hello [Contact’s Name], this is [Your Name] from [Your Company], have I caught you in the middle of anything?

Elevator Pitch
We believe that you should have some sort of elevator pitch in your mock call script.

Great. The Purpose of my call is that we help businesses to get more website traffic from search engines.

Pre-Qualifying Questions
We think that you should build your mock call script around good probing sales questions.

If I could ask you real quick:

  • How do you feel about the amount of leads that you are getting through your website or online?
  • How important is it for you to find new ways to generate leads?
  • Do you feel like you are going to find a new way to generate leads in order to hit sales growth targets and expectations?
  • Are you currently doing any type of inbound marketing? What are you doing? How is it going?
  • Are you ever concerned about not having enough sales resources to drive the lead generation production that you need?

Common Problem Examples
Share some examples of problems that you help to fix.

Oh, OK. Well, as we talk with other businesses, we have noticed that they often express challenges with:

  • Not getting enough traffic and leads online (through website)
  • Sales and marketing are not generating enough leads for new business
  • Don’t have the same online brand awareness as their competitors
  • Not generating enough leads to support sales growth targets and expectations
  • Do not have enough resources to drive the needed sales growth and activities
  • Could use more sales production out of each sales and marketing resource
  • Finding a way to grow sales without growing the number of sales and marketing resources

Can you relate to any of those?

Company and Product Info
Just before you attempt to close in your mock call script, share some quick and powerful details about your product and company so that you build enough interest for the prospect to agree to move to the next step.

Product Details:
As I said, I am with [Your Company] and we provide SEO Services that provides ongoing consulting services that help you to make the needed changes on your website and off your site that will help to improve how your website and business rank on search engine results

Benefits:
We can help you to:

  • Get more website traffic from search engines
  • Get websites to rank on the first page
  • Increase your ability to generate leads through your website
  • Make small changes to your website that will improve optimization

Differentiation:
Some ways that we differ from other options out there are:

  • We have decades of experience.
  • We are up-to-date on all of the latest Google algorithm updates and how it works.
  • We get better and quicker results than our competitors.

We hope this mock call script helps you to take your game to the next level!