It can sometimes assist you in figuring out what to do and not do when cold calling by having a cold call sample. Let’s discuss some things to do and not do before showing a sample.
It can be good to confirm that the prospect is available for your call at the very beginning of a call as well as right after you introduce yourself even though this point can be debatable. For example, ask the prospect if they are in the middle of anything and/or if they have a moment.
You want to share a value statement right away as you’re progressing in the cold call. A one to two sentence statement which communicates the value you have to offer is a value statement.
Asking some qualifying questions is an extremely effective step to take on a cold call sample. Questions which determine how good of a fit there is between you and the sales prospect are qualifying questions.
Common Pain Points
Finding pain which the prospect is experiencing is something which will help your cold call. Pain is something that isn’t working well and/or could be working better.
It’s important to focus more on the prospect than yourself during the cold call. There should be a balance of about 80% on them and 20% on you. Focus more on yourself as well as share details about your product and company to build interest in the second half of the cold call sample.
There is always going to be something you can close the prospect on. It may be attempting to close the sale, closing the prospect on meeting again and/or continuing through the sales process. There should be an attempt to close the prospect at the end of the cold call.