While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
Many salespeople use a cold email as a key tool to engage with a sales prospect. We say "cold" in the same way that we refer to a cold call in that you are sending an email to someone with whom you do not have an existing relationship or dialogue. Using email instead of a [...]
When some people think about the act of selling something, they often think that the salesperson is going through a process of convincing the prospect to buy what they have to offer - that they are “talking them into it”. With this frame of mind, the belief is created that the best salespeople are the [...]
There was a point in my sales career when I sold enterprise software and the message coming down from my management was to have “business conversations” when you are sales prospecting. This was actually a really good directive from the top as what they were saying was to get away with talking about products and [...]
Here are ten sales questions that could immediately improve your sales results. These simple questions can help you to extract key details that will help you to better qualify prospects leading to a healthier pipeline of deals that are easier to close. 1. Why are you looking to make a change? If you are [...]
Do you know what your ideal sales process looks like? In the movie "Glenngary Glen Ross", there is a well-known speech by Alec Baldwin to a team of salespeople where he preaches the concept of "ABC: Always Be Closing". If you haven't seen the movie, the main message in the speech is that you should [...]
A lot of people often wonder what they can do with their voicemail script to get the prospect to call them back. Here are a few things to consider on that subject. Qualified prospects do not typically call back. If you are calling B2B, something very important for you to always keep in mind [...]
Phone prospecting is something that most of us do not look forward to. But at some point, it has to be done. Here are some quick tips to help you power through that mental resistance. Schedule time for prospecting Prospecting over the phone is likely just one of the many things that you need [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
Making a cold call is one of the more difficult things that a salesperson will need to do in their day. You are basically calling someone who is not expecting your call and they are going to be coming from a place where they likely do not want to talk with you. Not only can [...]
