I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]
This is module 6 of the SMART Sales System, where we discuss how to improve and simplify the sales process. The sales process isn't particularly exciting, but it is actually one of the most important modules in our training program. The SMART Sales System is designed to improve and optimize what you say and ask, [...]
In my opinion, the best salesperson is the one who asks the best questions. A lot of salespeople probably spend time thinking about how to describe their product in the most attractive way. That is important, but what is more helpful is to spend time thinking about what questions to ask. Don't "Wing It" [...]
This is module three in the SMART Sales System sales training program. In this video, we will talk about how to use pain points to generate leads and sell more. Focus on the Prospect’s Pain I first learned about the concept of pain points at the mid-point of my career, when I was working [...]
In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]
If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]
In this video, we discuss the best way to open cold calls. This is critical because what you do and say in the first 30 seconds of a cold call will determine your success. Don’t Trigger Guardedness The first thing you need to do to improve the first 30 seconds of a cold call [...]
In this video, we discuss how to use AI to create a sales script. For this demo, we will use the product of selling wheat to distributors and manufacturers. Background I had the idea to create this video because I recently worked with a Sales Scripter customer who sells wheat. When we first started [...]
In this video, we provide a LinkedIn cold call example. After the call recording, we provide an analysis with three main takeaways and lessons that can be learned. 1. Call LinkedIn Connections The first thing to point out in this LinkedIn cold call example is that this salesperson does something different than most salespeople, [...]
In this video, we discuss how to come up with a sales pitch. Coming up with a sales pitch is not easy because you might not know what to say. Or you might be on the other end of the spectrum and have too much to say and not know how to fit it all [...]