In this video, we provide part 3 of our Cold Email Workshop, which focuses on using LinkedIn to find prospects. When you are launching a cold email campaign, you will need to find prospects to add to that campaign, and there are two main options that we discussed in this video. Buying a List [...]
This video is the first video in a 4-video cold email workshop series, and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy, which includes all [...]
In this video, we discuss how to follow up on LinkedIn messages. To explain some of the concepts that we recommend, we will use a real example of a series of emails that I received from a salesperson after accepting his invitation to connect. This LinkedIn email campaign is a great example to analyze because [...]
In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails, allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
In this video, we discuss the best way to sell SaaS software. This tactic and approach is something that I was exposed to when I got hired for a software sales job in the middle of my sales career, and that is to go out and have business conversations instead of talking about products and [...]
In this video, we outline a step-by-step process for how to sell enterprise software. The topic of selling enterprise software is big and we try to squeeze a 2 to 3-day workshop into a short training video, so we move quickly and don’t cover everything. If you happen to like what is discussed in this [...]
In this video, we provide a cold call script for a recruiter. This script was built after receiving the cold call in the recording and we also provide a breakdown of the call and what she did well and could have done better. What Went Well The call opened a little differently from most [...]
This is a recording of a cold call example for lending services. In this video, we share the actual call recording and then provide an analysis of what went well and what could have been better. At the end of the video, we provide a recommended cold call script that this salesperson could use when [...]
In this video, we discuss how to perform a sales discovery meeting. What is sales discovery? Before we jump into how to perform a sales discovery meeting, let’s take a step back and just clarify what sales discovery is. This is basically a meeting where the salesperson will ask the prospect a series of [...]
In this video, we discuss how to open and establish cold calls. In another video, we go through a full cold call process that goes from open to closed, and that video includes a discussion around the open. But since we discuss the entire process, we move really quickly through some of the tips and [...]