Blog posts that outline tips for how to have the best sales pitch
I interacted with dozens of salespeople this week at a trade show, and it provides a great example of how to increase sales. Every salesperson I spoke with made the exact same mistake. In this video and blog, I will show you how to fix that mistake, and that same fix can be applied to [...]
In this video, we discuss how to create the best cold call scripts. As part of this, I will make three promises to you: This will differ from what you are currently doing and what you have been taught. This will not only be easy to implement but will also make selling easier. This will [...]
In this week's training session, we show you how to create a sales call script that finds the prospect’s pain. I am confident that this will be new and different from what you are doing today because I get cold calls and cold emails every day, and none of those salespeople are doing this. [...]
In this video, we show you how to create a sales pitch that is more about the prospect. This can be helpful and likely different from what you are currently doing because most salespeople use a product-focused sales pitch. This is where they talk primarily about their product and company when interacting with prospects. And [...]
In this video, we share a cold call script for insurance sales. This script is part of a longer video in which we play a recording of a cold call by a salesperson selling business insurance. You can watch it here. Background This is an appointment-setting cold call for a company that offers a [...]
In this video, we share one of our cold calling script examples, which appears to be a sales assistant for a business owner who offers tax planning and tax reduction services. The call sounds fairly bad and unsuccessful, but the salesperson does a few really good things, and we discuss them and provide a recommended [...]
I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]
When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]
This is module three in the SMART Sales System sales training program. In this video, we will discuss how to leverage pain points to generate leads and sell more. Focus on the Prospect’s Pain I first learned about the concept of pain points at the midpoint of my career, when I was working as [...]
In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]