Cold Call Script Best Practices

1 09, 2014

A Cold Call Script That Will Defuse the Prospect’s Guard

By Michael Halper|2024-07-23T11:16:03+00:00September 1, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

Prospects that you reach when cold calling will often be very guarded, and there are some small yet powerful things you can do with your cold call script to decrease and defuse this guardedness. Try not to sound like a salesperson When you sound like you are a salesperson, you will typically increase a [...]

23 08, 2014

Cold Calling Scripts for Every Sales Situation

By Michael Halper|2024-08-09T05:01:54+00:00August 23, 2014|Cold Call Script, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]

16 08, 2014

Create Winning Cold Call Scripts: Value Statements

By Michael Halper|2025-12-19T03:48:44+00:00August 16, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Scripts|0 Comments

There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about [...]

2 08, 2014

Create a Cold Call Script That Works: Avoid Monologues

By Michael Halper|2023-10-31T05:37:44+00:00August 2, 2014|Cold Call Script, Cold Calling, Sales Prospecting, Sales Scripts|0 Comments

When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]

27 07, 2014

Create an Effective Cold Call Script: The Ultimate Guide

By Michael Halper|2023-10-31T06:16:03+00:00July 27, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Scripts, Sales Tips|0 Comments

Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]

4 07, 2014

Don’t Ask How Are You Doing In a Cold Calling Script

By Michael Halper|2024-07-24T08:54:41+00:00July 4, 2014|Cold Call Script, Cold Calling, Lead Generation, Sales Prospecting, Sales Scripts|0 Comments

There is one question that often shows up in a cold calling script or naturally comes up when a salesperson is working off of a cold call script, and that is “How are you doing today?” This is one of the worst questions to ask, and here are three reasons why: 1. It makes [...]

16 02, 2014

Creating the Perfect Cold Call Script: 3 Tips to Get Noticed

By Michael Halper|2024-08-10T01:20:00+00:00February 16, 2014|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

There are three key things that you can include in your cold call script that can take it from good to great. 1. Value Statement A cold call is very challenging in that you need to do a lot in a very short period of time. You need to grab the prospect’s attention and [...]

11 02, 2014

What You Need to Know About Cold Call Scripts

By Michael Halper|2024-07-24T10:34:27+00:00February 11, 2014|Cold Call Script, Cold Calling, Inside Sales, Lead Generation, Sales Pitch, Sales Prospecting, Telemarketing, Telesales|0 Comments

Don’t use a cold call script….is what some sales professionals say. Are they right? Let’s break that philosophy down to answer that question. You do not sound good when you read from a script. There are a couple of reasons why a salesperson might be fairly negative about the concept of using a script. [...]

29 01, 2014

Cold Calling Techniques: 9 Easy Steps to Improve Results

By Michael Halper|2024-08-10T01:25:52+00:00January 29, 2014|Cold Call Script, Cold Calling, Inside Sales, Lead Generation, Sales Coaching, Sales Prospecting, Sales Tips, Telemarketing, Telesales|0 Comments

Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]

29 01, 2014

What is Cold Calling? An Essential Guide

By Michael Halper|2024-08-10T01:22:44+00:00January 29, 2014|Cold Call Script, Cold Calling, Sales Prospecting, Sales Scripts|0 Comments

There are actually some clear differences between what is cold calling and what is more warm calling. Three Characteristics of Cold Calling There are three key factors that determine whether or not your sales call is a cold call. Those are outlined below, and really, all three need to be met for the call [...]