Cold Call Script Best Practices

4 08, 2025

4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

By Michael Halper|2025-08-04T15:07:14+00:00August 4, 2025|Cold Call Script, Cold Calling, Cold Emailing, Inside Sales, Lead Generation, Sales Pitch, Sales Prospecting|Comments Off on 4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

I see a lot of cold outreach mistakes from salespeople who call and email me every day. And almost all of these salespeople make the same four mistakes. Not only are these mistakes negatively impacting sales results, but they are also likely making the job of selling more difficult. The good news is that these [...]

9 07, 2025

Cold Calling Into Different Industries: Sound Like an Industry Expert

By Michael Halper|2025-07-09T10:54:10+00:00July 9, 2025|Cold Call Script, Cold Calling, Lead Generation, Sales Prospecting|Comments Off on Cold Calling Into Different Industries: Sound Like an Industry Expert

When you’re cold calling into different industries, it can be difficult to have any level of industry expertise. When your prospect list spans dozens of different industries, there simply isn’t enough time in the day to become an expert in each one. That makes it almost impossible to gain deep, meaningful knowledge of any of [...]

15 06, 2025

The Power of Storytelling in Cold Calls

By Michael Halper|2025-06-17T11:57:58+00:00June 15, 2025|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|Comments Off on The Power of Storytelling in Cold Calls

If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]

3 06, 2025

Cold Call Opening Lines That Work: 3 Steps to Start Strong

By Michael Halper|2025-12-24T02:50:32+00:00June 3, 2025|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tip of the Day, Sales Tips|Comments Off on Cold Call Opening Lines That Work: 3 Steps to Start Strong

When cold calling, your first 15 seconds can make or break the entire conversation. In this video and blog post, we break down cold call opening lines that work, specifically, a 3-step formula you can use to reduce resistance, lower objections, and immediately improve your results. But before we show you what works, let’s start [...]

27 05, 2025

Cold Call for a Free Trial: What Worked and One Simple Fix

By Michael Halper|2025-12-24T02:51:23+00:00May 27, 2025|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call for a Free Trial: What Worked and One Simple Fix

In this video, we break down an example of a cold call for a free trial. The salesperson in this clip does a solid job overall, and we’ll highlight what worked well—as well as one simple change that could make the approach even more effective. What Went Well on the Cold Call for a [...]

12 05, 2025

An Example of a Cold Call for IT Solutions With Analysis

By Michael Halper|2025-05-12T06:23:39+00:00May 12, 2025|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on An Example of a Cold Call for IT Solutions With Analysis

In this video, we provide an example of a cold call for IT solutions. After the call recording, we provide an analysis of what the salesperson did well and what he could have done better. What Went Well The salesperson on this cold call for IT solutions did a lot of really good things. [...]

19 04, 2025

10 Cold Calling Tips: Go From Beginner to Master

By Michael Halper|2025-04-19T12:12:33+00:00April 19, 2025|Cold Call Script, Cold Calling, Inside Sales, Lead Generation, Sales Prospecting, Sales Tips|Comments Off on 10 Cold Calling Tips: Go From Beginner to Master

If you're new to cold calling, the idea of picking up the phone and calling strangers can be intimidating. But with the right approach, you can dramatically improve your results. Here are ten cold calling tips for beginners that will make the process easier and help you close more deals. 1. Don’t Lead with [...]

8 04, 2025

An Example of Cold Calling for IT Consulting

By Michael Halper|2025-04-08T12:03:00+00:00April 8, 2025|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on An Example of Cold Calling for IT Consulting

In this video, we provide an example of cold calling for IT consulting. After the recording, we provide some analysis with tips for how the salesperson could improve moving forward. Product-Selling Sales Pitch In this example of cold calling for IT consulting, the salesperson actually sounded really good. She communicated well, seemed confident, and [...]

25 03, 2025

The Best Way to Open Cold Calls: 5 Easy Steps

By Michael Halper|2025-03-25T12:10:37+00:00March 25, 2025|Cold Call Script, Cold Calling, Inside Sales, Lead Generation, Sales Prospecting, Sales Scripts, Sales Tips|Comments Off on The Best Way to Open Cold Calls: 5 Easy Steps

In this video, we discuss the best way to open cold calls. This is critical because what you do and say in the first 30 seconds of a cold call will determine your success. Don’t Trigger Guardedness The first thing you need to do to improve the first 30 seconds of a cold call [...]

17 03, 2025

How to Use AI to Create a Sales Script: A Step-By-Step Guide

By Michael Halper|2025-03-17T10:01:05+00:00March 17, 2025|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on How to Use AI to Create a Sales Script: A Step-By-Step Guide

In this video, we discuss how to use AI to create a sales script. For this demo, we will use the product of selling wheat to distributors and manufacturers. Background I had the idea to create this video because I recently worked with a Sales Scripter customer who sells wheat. When we first started [...]