We improve our results by keeping our eye on the ultimate goal when making sales telephone calls. It’s sometimes best to have appointment making be our primary goal when making true cold calls. It’s easy to lose sight of that goal by getting side tracked and trying to go beyond that goal to selling something [...]
It is a given that selling is unpredictable and one thing we can be sure of is we can use effective sales tactics to create increasingly productive conversations with prospects. Magnifying any pain in which we’re able to identify that the prospect is experiencing is one of those tactics. When using pain in this context, [...]
Commonly, sales people believe in order to be successful you need to have persuasive sales skills. Also, there is a common misconception that you somehow have to manipulate prospects to be truly persuasive. Actually, you don’t have to be manipulative at all to be effective in building interest as well as getting prospects to move [...]
One of the most important steps in achieving sales excellence is identifying how to qualify a prospect. We need to know what to look for to improve our ability to qualify prospects. There are three qualities that we can easily check for when speaking with prospects. 1. Need to Purchase First, find out if the [...]
