Phone prospecting is something that most of us do not look forward to. But at some point, it has to be done. Here are some quick tips to help you power through that mental resistance. Schedule time for prospecting Prospecting over the phone is likely just one of the many things that you need [...]
When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
Making a cold call is one of the more difficult things that a salesperson will need to do in their day. You are basically calling someone who is not expecting your call and they are going to be coming from a place where they likely do not want to talk with you. Not only can [...]
There is one question that often shows up in a cold calling script or naturally comes up when a salesperson is working off of a cold call script, and that is “How are you doing today?” This is one of the worst questions to ask, and here are three reasons why: 1. It makes [...]
Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]
There are three key things that you can include in your cold call script that can take it from good to great. 1. Value Statement A cold call is very challenging in that you need to do a lot in a very short period of time. You need to grab the prospect’s attention and [...]
Don’t use a cold call script….is what some sales professionals say. Are they right? Let’s break that philosophy down to answer that question. You do not sound good when you read from a script. There are a couple of reasons why a salesperson might be fairly negative about the concept of using a script. [...]
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]
There are actually some clear differences between what is cold calling and what is more warm calling. Three Characteristics of Cold Calling There are three key factors that determine whether or not your sales call is a cold call. Those are outlined below, and really, all three need to be met for the call [...]