Here are some cold call recordings that provide good examples of phone sales scripts:

Sales script for financial services
This is an example of one of our phone sales scripts that is a call received from a financial services company. There is a review of the cold call after the call recording where we talk about some of the things he did well. I think he did a good job of sharing his value proposition and qualifying me but maybe he was too quick to disqualify me. Listen to the recording to see what I am referring to.


Sales script for financial advisory services
Here is an example of phone sales scripts for financial advisory services. I think this salesperson does a pretty good job overall but there is probably a little room for improvement on how he responded to objections. Similar to the example above, I think this guy might have disqualified me a little prematurely as well..


Sales script for a stock broker
This is one of our phone sales scripts for trying to get investment into a stock or hiring a stock broker. I really did not like this guy’s approach at all as I prefer more of a consultative sales pitch than a pushy sales pitch. I think this guy tries too hard to act like the “Wolf of Wall Street” and that he does it in a way that he thinks that is going to make a good impression. Maybe that works for some prospects, but for me it just pushes me away. I think this guy could use an approach where he tries to start a conversation around investing and position himself as a consultant or advisor instead of a cheesy salesperson.


Sales script for payroll software
Here is a phone script example from a call that we received from a salesperson that appeared to sell some type of payroll software. In this cold call, the salesperson does some really good things in the area of asking questions and qualifying to see if we are a fit for what he sells. Although, as described in the review at the end there is a question that he could have asked that he did not that would have provided important information and could have ended up leading to a longer conversation.


Sales script for some type of agency services
This is one of our phone sales scripts that probably had more problems than things that went well. There is a review of all the things that could have been done better after the call recording.


Sales script for SalesScripter
This is one of our phone sales scripts for a call for SalesScripter. Every call has something to reflect on and this call is a good example of how to handle the “what is this in regards to” objection. This is the objection that will come up the most with gatekeepers so you will need to have a good response. I recommend that you simply reply with your value statement and this is example of how to do that.


Sales script for SalesScripter
This is another one of the phone sales scripts for an cold call for SalesScripter. On this call, this is a good example of how to try to get the most out of the gatekeeper and on this call I was able to get the direct dial for the target prospect.


Sales script for SalesScripter
Here is another cold call example for SalesScripter. This is a good call example of getting a live prospect on the phone and asking some questions but definitely missing some opportunities in terms of what is said and asked and that is explained in the review of the call at the end.


Explanation of a sales script example
This is a video that is not a record of a real example of phone sales scripts but it is a video that explains how to create your own script for your product or service.

We hope these phone sales scripts examples help you to build your own script and take your game to the next level!