Skip to content 
In this video, we discuss how to create a software value prop. Why this is critical Creating a good value prop is critical when selling software because you are selling something that is not tangible, and sometimes prospects do not even know what the software is or does. With that, it is extremely important to [...]
In this video, we discuss how to use a value prop on a cold call. If you were only going to work on one thing in an attempt to improve your cold calls, figuring out how to use and incorporate a value prop would be the one thing that I would recommend that you do. [...]
In a recent webinar titled “How to Build Your Best Value Proposition”, we showed a step-by-step process that you can use to create your own value prop. But one of the key things that we discussed at the end of that webinar was when it is best to use your value proposition. Use Your Value [...]
We hosted a webinar recently on “How to Build Your Best Value Proposition” and in that sales training session, we provided some value proposition templates that you can use by simply plugging in your benefits. This is explained in this short video taken from the webinar and below is a summary of the value proposition [...]