The first thing I learned on my first day as a salesperson was that you do not sell over email. I think this is worth stopping to talk about because I get between 50 to 100 cold emails and DMs per day, and almost none of those salespeople ever pick up the phone to call [...]
When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]
In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]
In this week’s Tactic Tuesday, we are going to discuss six things we recommend you stop saying in your B2B cold email messages. These recommendations are very small changes that are easy to implement, and they could lead to an immediate improvement in how your prospects receive your cold emails (and DMs). I Offer [...]
When you’re talking to a prospect, you only have a small window to grab their attention. It might be a couple of minutes on a phone call, the first few lines of an email, or the opening of a presentation. The key to success in those moments is to communicate clearly and efficiently, which is [...]
I see a lot of cold outreach mistakes from salespeople who call and email me every day. And almost all of these salespeople make the same four mistakes. Not only are these mistakes negatively impacting sales results, but they are also likely making the job of selling more difficult. The good news is that these [...]
One of the most common questions salespeople ask is: Cold Call or Cold Email First? The short answer: It’s best to start with email. In fact, you should send a sequence of emails — this helps educate prospects on who you are, how you help, and why they should spend time talking with you. Done [...]
Another main way to reach out to prospects in the initial contact sales process step is to send cold emails. In this video, we will explain how to use more of a conversation-based selling approach to your cold email messages. Product Selling Cold Emails Before we talk about how to sell the conversation in [...]
In this video, we discuss how to use cold emailing to generate leads. Prospects get sold to a lot To optimize your cold email strategy, we recommend you start by taking a step back to try to understand the prospect you are sending emails to. One of the most important things to understand and [...]
In this video, we discuss our don’t say this in cold email messages list. But, before we get to the list of what to not do in your B2B cold emails, we will outline a few key concepts that all of these tips are based on. With these concepts discussed and agreed to, the 8 [...]