Cold Call Script Best Practices

1 01, 2026

Cold Calling Script Examples: Tax Planning Services

By Michael Halper|2026-01-02T06:36:43+00:00January 1, 2026|Cold Call Script, Cold Calling, Cold Calling Examples, Sales Pitch, Sales Prospecting, Sales Script Examples, Sales Scripts|Comments Off on Cold Calling Script Examples: Tax Planning Services

In this video, we share one of our cold calling script examples, which appears to be a sales assistant for a business owner who offers tax planning and tax reduction services. The call sounds fairly bad and unsuccessful, but the salesperson does a few really good things, and we discuss them and provide a recommended [...]

16 12, 2025

The Best Way to Use Voicemail Messages in Sales

By Michael Halper|2025-12-16T00:21:39+00:00December 16, 2025|Cold Call Script, Cold Calling, Sales Tips, SMART Sales System Training Program|Comments Off on The Best Way to Use Voicemail Messages in Sales

This is module 9 in the Smart Sales System, where we will talk about how best to use voicemail messages in sales. You might not think about what to do with voicemail much: you might just hang up most of the time, and then every once in a while, you leave a voicemail asking the [...]

5 12, 2025

Example of Cold Calling for Lead Generation

By Michael Halper|2025-12-05T10:34:53+00:00December 5, 2025|Cold Call Script, Cold Calling, Cold Calling Examples, Sales Script Examples, Sales Scripts|Comments Off on Example of Cold Calling for Lead Generation

This is an example of cold calling for lead generation. After the call recording, we break down what went well and what could have been handled better on the cold call. The Cold Call Opener This salesperson used a cold call opener that is worth stopping to talk about. He used the self-depricating approach [...]

29 10, 2025

How to Build a Sales Playbook that Sales Reps Will Use

By Michael Halper|2025-12-08T02:22:55+00:00October 29, 2025|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on How to Build a Sales Playbook that Sales Reps Will Use

I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]

19 10, 2025

How to Create a Cold Call Script That Works

By Michael Halper|2025-10-19T03:16:19+00:00October 19, 2025|Cold Call Script, Cold Calling|Comments Off on How to Create a Cold Call Script That Works

In this video, we discuss how to create a cold call script that works. And we use the term cold call script, but we are actually showing you how to make a cold call outline that organizes your key talking points, rather than a script to read from. Cold calling is one of the most [...]

6 10, 2025

Customer Examples Help to Build Interest and Credibility

By Michael Halper|2025-10-06T05:35:33+00:00October 6, 2025|Cold Call Script, Cold Calling, Cold Emailing, Communicating Value, Sales Methodology, Sales Pitch, SMART Sales System Training Program|Comments Off on Customer Examples Help to Build Interest and Credibility

When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]

24 09, 2025

Don’t Ask How Are You Doing When B2B Cold Calling

By Michael Halper|2025-09-25T02:24:38+00:00September 24, 2025|Cold Call Script, Cold Calling|Comments Off on Don’t Ask How Are You Doing When B2B Cold Calling

Almost every cold call opens with the salesperson asking, “How are you doing?” Which, at first glance, seems like the best and most appropriate thing to ask at the beginning of a cold call. But there are a few reasons why this is not the best way to start a cold call: Empty gesture Flags [...]

3 09, 2025

Focus On the Prospect’s Pain Points When B2B Cold Calling

By Michael Halper|2025-11-28T10:35:30+00:00September 3, 2025|Cold Call Script, Cold Calling, Cold Emailing, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts|Comments Off on Focus On the Prospect’s Pain Points When B2B Cold Calling

In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]

24 08, 2025

How to Create a Value Proposition That Generates Leads

By Michael Halper|2025-11-11T01:48:29+00:00August 24, 2025|Cold Call Script, Cold Calling, Cold Emailing, Sales Pitch, SMART Sales System Training Program|Comments Off on How to Create a Value Proposition That Generates Leads

When you’re talking to a prospect, you only have a small window to grab their attention. It might be a couple of minutes on a phone call, the first few lines of an email, or the opening of a presentation. The key to success in those moments is to communicate clearly and efficiently, which is [...]

4 08, 2025

4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

By Michael Halper|2025-08-04T15:07:14+00:00August 4, 2025|Cold Call Script, Cold Calling, Cold Emailing, Inside Sales, Lead Generation, Sales Pitch, Sales Prospecting|Comments Off on 4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

I see a lot of cold outreach mistakes from salespeople who call and email me every day. And almost all of these salespeople make the same four mistakes. Not only are these mistakes negatively impacting sales results, but they are also likely making the job of selling more difficult. The good news is that these [...]