Being good at objection handling is critical to success in B2B sales. To help, we will provide tips and responses to the most common objections you will face. What Is Objection Handling in Sales? Objection handling is the process of responding to prospect resistance during sales conversations—especially during cold calls and outreach. Common sales [...]
In this video, we share one of our cold calling script examples, which appears to be a sales assistant for a business owner who offers tax planning and tax reduction services. The call sounds fairly bad and unsuccessful, but the salesperson does a few really good things, and we discuss them and provide a recommended [...]
In this video, we discuss how to perform cold outreach in B2B sales. In the previous three videos in this training program, we discussed cold calling, cold emailing, and voicemail messages. We will now show you how to integrate these contact and cold outreach methods into a structured schedule designed to improve your ability to [...]
This is module 9 in the Smart Sales System, where we will discuss how to use voicemail messages most effectively in sales. You might not think much about what to do with voicemail: you might just hang up most of the time, then leave a voicemail every once in a while, asking the prospect to call you [...]
This is an example of cold calling for lead generation. After the call recording, we break down what went well and what could have been handled better on the cold call. The Cold Call Opener This salesperson used a cold call opener that is worth stopping to talk about. He used the self-depricating approach [...]
In this video, we discuss how to create cold emails that get responses. I get between 50 and 100 cold emails per day, and they are all bad. They all sound exactly the same: This is the company I am with, This is what I sell. Do you need what I sell? Can I schedule [...]
I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]
The first thing I learned on my first day as a salesperson was that you do not sell over email. I think this is worth stopping to talk about because I get between 50 to 100 cold emails and DMs per day, and almost none of those salespeople ever pick up the phone to call [...]
When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]
This is module three in the SMART Sales System sales training program. In this video, we will discuss how to leverage pain points to generate leads and sell more. Focus on the Prospect’s Pain I first learned about the concept of pain points at the midpoint of my career, when I was working as [...]